It would be so much easier to market something like power washing, where you can do a before and after picture, or better yet power wash one spot on a dirty, moldy wall to show the difference. With website design, people can look at something that looks nice and think they did a good job, but a large percentage of the people viewing it might not be able to use their javascript links... or the site is slow on dialup but the client has high speed... or the client can be good at navigating a site, but it's not easy for novices... or they think dark green text on a black background looks cool...

You should've seen my local Park Inn's website, for example. It was the so amateurish-looking, that 90% of the Xena fan sites I've come across easily looked better. When the main page loaded, you could hear a little "cha-ching" that sounded like a bicycle bell. I guess it was supposed to represent a bell at the counter? At any rate, I guess the bell was kinda "cute", but it gets annoying when you have to hit the back button and hear it every time you want to go somewhere else on the site, because they didn't have any other way of getting around. I approached them about a site makeover, but they said the home office didn't want any more local Park Inns to have their own website. Gee, I wonder why! That site is no longer online, or else I would give you the link.

Another thing that makes it difficult to sell my services is, it's one thing to tell someone that power washing will not only improve the look of their home, but getting the mold off the house could be better for their health. It's another thing to tell someone that their website sucks and needs help, because that could really offend someone. What's more is, if they're not already online, then they don't realize how much good it could do for their business and think they would be wasting their money, when their yellow page ad costs more and doesn't fit nearly as much information in it.